Adapting SEO to natural health: the case of Anne-Sophie Dolhem, naturopath

SEO isn't just for large companies. It's also a strategic lever for wellness practitioners who want to develop visibility consistent with their professional stance.

This is the case of the site annesophiedolhem.fr , which I optimized for Anne-Sophie Dolhem , naturopath and reflexologist in Buis-les-Baronnies.

This project shows how to adapt SEO to the challenges of natural health , while respecting the sensitivity of the themes covered.

Soyez présents même en pleine nature avec le SEO local

Sober, precise and aligned communication

Anne-Sophie primarily supports women with issues such as stress, hormonal disorders, thyroid issues, menopause, and PMS. Her approach is based on education, nuance, and respect for each individual's journey.

The SEO goal was clear:

• improve the visibility of the site on search engines,

• without compromising the tone of the site or its editorial quality.

A dual strategy: local and thematic

To achieve the objectives, I structured the SEO around two complementary axes:

1. Local SEO : I optimized the site for searches such as:

• naturopath Buis-les-Baronnies ,

• reflexologist Vaison-la-Romaine ,

• sophrology Vaison-la-Romaine …

These expressions have been inserted naturally into the titles, texts, SEO tags, without duplication.

2. SEO by health theme : I worked on articles with high potential, around queries such as:

• thyroid and menopause ,

• stress and hypertension ,

• PMS and emotions ,

• anti-cortisol diet …

Each content has been optimized in terms of content (relevance, structure, keywords) and form (readability, internal linking, editorial consistency).

The results

The site quickly gained in performance:

• several local queries are now positioned at the top of Google results,

• previously low-profile background topics are now well indexed,

• The site is perceived as clearer, more professional, and better structured.

SEO adapted to support professions

This project confirms that good SEO isn't just about technical rules. It's about balancing :

• enhance human content without overloading it,

• remain visible without being a sensationalist,

• respect the ethics of care while meeting the requirements of search engines.

Are you an independent practitioner or therapist?

I offer you tailor-made support for:

• improve the visibility of your site without distorting it,

• structure your pages so that they are understood by Google,

• create content aligned with your business and your values.

My services:

• SEO offers to optimize an existing site,

• Wix offers to create a professional site from the start,

• Offers backlinks to all CMS to gain authority.

And to discover my experience: Wix Partner Legend Profile

Annick Vivicorsi