Creating a blog on Wix: a powerful asset for your SEO strategy
- Annick Vivicorsi
- Jun 24
- 2 min read
A well-designed website is essential. But without regular content, it's difficult to establish your visibility on Google. On Wix, as on any other platform, a well-structured blog can become one of your best allies for capturing qualified traffic, demonstrating your expertise, and positioning yourself in the long tail.
1. Why create a blog when you already have a Wix site?
A blog allows:
To broaden your semantic field , by addressing subjects complementary to your offers
To attract organic traffic to specific, less competitive searches
To build the trust of your visitors by showing your expertise
To increase the duration of visits (SEO criterion)
To generate natural backlinks , if your content is useful and well referenced
A well-run blog transforms a static site into a living resource.
2. What types of content should you publish to optimize your SEO?
Here are some effective formats to boost your visibility:
Educational articles : “How does a reflexology session take place?”
Frequently Asked Questions : “Should I eat before a naturopathy consultation?”
Customer case studies : “How this SME tripled its traffic in 6 months”
Comparisons or guides : “SEO Wix vs WordPress: which to choose in 2025?”
Answers to specific searches : “Website creation in Saint-Étienne: where to start?”
These contents must target secondary and long tail keywords , while integrating links to your main pages:
3. How to structure your blog on Wix for SEO?
Wix makes blog management simple and intuitive. To get the most out of it for SEO:
Add a unique title tag and meta description to each post
Structure the text with H2, H3 headings
Include at least 600 to 800 words per article
Add internal links to your strategic pages
Rename your images (e.g.: atelier-seo-saint-etienne.jpg)
Enable ALT tags on all your artwork
And above all, publish regularly . 1 article every 15 days is better than 5 articles once a year.
4. Example: the case of bonbain.ca
The Canadian site bonbain.ca has seen its visibility increase thanks to the creation of thematic blog content:
Writing targeted articles on renovation, materials, bathroom trends
Integration of geolocated keywords: “Montreal bathroom”, “sink renovation”
Result: significant position gains on expressions with high SEO potential
5. Need help launching or structuring your blog?
I propose:
Creating a blog on your Wix site (structure, charter, editorial line)
Writing SEO-optimized articles
Monitoring results and adjusting content over the months
You can contact me here , book a slot online , or visit my Wix Partner Legend profile to see my work.
Conclusion
Blogging is too often overlooked by freelancers, even though it's a powerful SEO tool. By publishing useful, well-structured, and well-targeted content, you increase your chances of being seen, found... and chosen.
And on Wix, everything is in place for you to do it, alone or with someone.
Annick Vivicorsi
