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How I optimize a showcase site for the first page of Google: method and concrete case

A showcase website shouldn't be just an online business card. When well-designed and well-referenced, it can become a real acquisition tool: a regular channel for new customers, quote requests, and inquiries.


In this article, I explain how I proceed, step by step, to bring a showcase site to the first page of Google , even in a competitive environment. I rely on a rigorous, proven method, adapted to each project.



Your site on the first page of Google for your main keyword
Votre site en première page Google sur votre mot-clé principal


Step 1: Technical and strategic audit


The first step is to thoroughly analyze the existing situation. This SEO audit includes:


  • tag analysis (title, meta description, Hn),

  • examining the structure of URLs,

  • verification of technical performance (loading time, responsive design, image weight),

  • the study of the quality of the content: keywords present, length, relevance, originality,

  • internal mesh mapping.


I also carry out a competitive study to understand:


  • which occupies the first page of Google,

  • on which keywords,

  • with which content or netlinking strategy.


This diagnosis allows me to build a tailor-made action plan , at the heart of my SEO offers .


Step 2: Optimize existing pages


Once the weak points have been identified, I work on semantic and technical optimization :

  • rewriting or creation of targeted Title and Meta Description tags,

  • structuring the content with relevant H1, H2 and H3 titles,

  • natural insertion of keywords into texts,

  • improved readability, fluidity and interest for the reader,

  • reducing the weight of images, adding alt attributes,

  • integration of internal links between pages.


These steps are essential, whether the site is on Wix or another CMS. For sites built or redesigned with me, this step is integrated into my Wix offerings .


Step 3: Adding Targeted Content


Visibility isn't achieved solely through a homepage or a few service pages. To rank for specific searches, you need to create pages dedicated to secondary keywords . This is known as the long tail.


For example :

  • a “SEO support for therapists” page,

  • a blog post on “common SEO mistakes on Wix”,

  • a targeted page “SEO showcase site in Lyon”.


These pages increase the overall relevance of your site while attracting qualified traffic. I write them myself or work with you to create them as part of my SEO offerings.


Step 4: Implement a backlink strategy


For Google to deem a site worthy of appearing on the first page, it must be recommended by other sites . This is the role of backlinks. They play a central role in the algorithm.

I design personalized netlinking strategies :

  • links from blogs, professional or thematic directories,

  • writing guest content for targeted platforms,

  • natural, progressive and varied link anchors.


These campaigns are integrated into my all-CMS backlink offers and are adapted to each sector of activity.


Step 5: Monitoring, Adjustments and Reporting


SEO is a thorough job. You have to observe the evolution of positions, adjust content, identify new keyword opportunities, and detect pages that need strengthening. Each month, I provide a detailed monitoring report , including:

  • keywords won or lost,

  • organic traffic,

  • the actions carried out,

  • future priorities.


This transparency is at the heart of my support method, and an essential element in all my SEO offers.


Case study: Visibility increased tenfold in 4 months


A client entrusted me with a showcase website on Wix, with no traffic and a poor structure. In four months:

  • we rewrote all the pages incorporating good SEO practices,

  • added three strategic pages targeting local queries,

  • implemented a sector-specific backlink campaign .


Result: +900% organic traffic, first page presence on three competitive expressions, and a significant increase in contacts made via the site.


Recognized expertise on the Wix marketplace


As a certified Wix partner , I am selected for the quality of my SEO support on this platform. I offer you technical, editorial and strategic support, adapted to your profile and your objectives.


To go further


Do you have a website, but it remains invisible on Google? Are you in the process of creating or redesigning it? I can assist you with every step of its optimization.


Discover my:

  • Wix offers for a healthy foundation from the start,

  • SEO offers to boost a site already online,

  • offers backlinks to all CMS to build your authority.


Annick Vivicorsi

 
 
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