Natural referencing (SEO): the key strategy for lasting visibility on Google
- Annick Vivicorsi
- Jun 8
- 3 min read
Having a website is one thing. Being visible, found, and chosen by your prospects is another.
This is where natural referencing , also called SEO (Search Engine Optimization) , comes in. Too often neglected or misunderstood, it is nevertheless one of the most profitable levers for developing an online activity , without depending on advertising.
In this article, I offer you a clear, pragmatic explanation adapted to small structures.
1. Natural referencing: what is it exactly?
Natural referencing , or SEO, refers to all the techniques that allow your site to appear in Google search results , in a free, sustainable and relevant manner.
It is based on three fundamental pillars:
The technique : site structure, loading time, tags, responsiveness, etc.
Content : optimized, hierarchical, useful and semantically rich texts
Popularity : inbound links (backlinks), shares, mentions on other sites
Unlike advertising, SEO produces cumulative and lasting effects . It's an investment, not a one-time expense.
2. Why SEO is essential, even for a small site
Here is what a real natural referencing strategy allows:
Be found by the right people , at the right time, on relevant keywords
Attract qualified traffic , without depending on an advertising budget
Convert more easily , thanks to structured and reassuring content
Gain credibility by appearing in a good position on Google
This is what I implemented, for example, for:
annesophiedolhem.fr : reflexologist and naturopath, now number 1 for reflexologist Buis-les-Baronnies and naturopath Vaison-la-Romaine
bijouxfabricationfrancaise.com : artisanal boutique that has gained visibility on “French artisanal bracelet”
global-compta.com : accounting firm in Luxembourg, positioned on international B2B requests
3. What SEO is not
SEO is not:
nor a simple list of keywords pasted into your pages,
nor a manipulation of algorithms,
nor a guaranteed first-class promise within 48 hours.
It is a fundamental, progressive, structured and measurable task . It is also a human task, because it is necessary to understand:
search intentions,
the behavior of Internet users,
Google's logic.
4. How to improve your SEO in practice
Here are the main steps that I implement in each SEO support:
1. SEO Audit: Technical, semantic, and competitive analysis of the site. We identify obstacles, opportunities, and priorities.
2. Keyword research We select strategic expressions, with good search potential, linked to your activity and your geographical area.
3. Technical optimization Tags, loading speed, Hn structure, internal links, sitemap and robots.txt files.
4. Editorial optimization Rewriting or enriching existing pages, creating optimized content, setting up a blog if relevant.
5. Netlinking Obtaining quality backlinks from consistent sites, without automation.
6. Monitoring and adjustments Each month, I provide a clear SEO dashboard , with the evolution of positions, traffic, and recommendations for actions.
5. Is Wix SEO friendly?
Yes. Contrary to popular belief, Wix allows for excellent natural referencing , if you know how to configure it correctly:
the title and meta description tags,
custom URLs,
301 redirects,
the sitemap.xml and Search Console indexing,
mobile speed and responsive design.
I am a Wix Partner Legend , with specific expertise in the SEO challenges of sites created on this platform.
Conclusion
Natural search engine optimization (SEO) isn't just for large companies. It's an accessible, powerful, and profitable tool for independent professionals, artisans, therapists, retailers, and service providers.
I will guide you, step by step, to transform your site into a real visibility and conversion tool .
Annick Vivicorsi
