QR code and visual identity: how to maintain a consistent image?

The QR code is a powerful redirection tool, but its aesthetic appeal shouldn't be overlooked. If poorly integrated, it can harm a company's image. When used well, it becomes an extension of your visual identity. In this article, we explore best practices for creating a QR code that respects your visual identity.

Les QR Code sont très utiles sur vos supports de communication : flyers, affiches, signature mail, menus de restaurant...

A readable, but not intrusive QR code

The primary goal of a QR code is readability. It must be easily scannable on any type of media. This requires sufficient contrast, appropriate dimensions, and high resolution. A QR code that is too small or blurry will discourage users.

But that doesn't mean it has to be visually overwhelming. A well-positioned QR code, with sufficient margins and integrated into a balanced composition, blends perfectly with your communication medium.

Integration into a graphic charter

Even if it remains in black and white, a QR code can be integrated in a sober and elegant way into your graphic charter.

You can :

• Place it in a neutral area of your visual

• Add an explanatory insert or legend to your typography

• Use it in a way that is consistent with your color palette, playing on the background or the frame

For advanced projects, it is possible to create a QR code with specific colors or a logo in the center, but this requires rigorous testing to ensure readability.

What to avoid

• A compressed or pixelated QR code

• A QR code on a busy background

• A code generated with a URL containing advertising or a redirect via a third-party service

• Formats incompatible with professional printing

The Annick DV solution: efficiency and consistency

To guarantee you a quality QR code, I offer a service at €18 including tax , which includes:

• A high definition QR code (3000 x 3000 px)

• Formats provided: PDF, PNG and JPG

• Direct link, without advertising or parasitic redirection

• Delivery within 24 to 48 hours

This format allows for clean integration into your posters, business cards, flyers or digital documents, while respecting your graphic constraints.

Order your professional QR code here: https://www.annickdv.fr/qr-code

Annick Vivicorsi

Generation of personalized QR Code

Buy Now