Should you buy backlinks to improve your SEO?
- Annick Vivicorsi
- Jun 8
- 2 min read
In the world of SEO, backlinks are considered one of the most powerful tools for gaining visibility. But the question often arises: should you buy them, acquire them naturally, or do without them?
Here's an honest and professional overview for freelancers, small businesses, and entrepreneurs who want to understand the challenges of netlinking.
1. What is a backlink?
A backlink (or inbound link) is a hyperlink posted on another site that points to a page on yours. Google interprets each backlink as a “vote of confidence.” The more quality backlinks a site receives, the higher its ranking in search results.
2. Not all backlinks are created equal
A good backlink:
comes from a reliable and well-referenced site ,
is placed in a coherent editorial context (even thematic),
uses an optimized but natural anchor .
A bad backlink:
comes from a dubious, off-topic or over-optimized site,
may result in manual or algorithmic penalties.
3. Buying backlinks: a risky practice?
Buying backlinks is technically prohibited by Google , but widely practiced in practice.
Risks :
Detection by Google → loss of visibility or indexing
Money badly spent if the link disappears quickly
Low return if the site is poorly ranked or off-topic
However , when they are:
carefully chosen,
inserted into real editorial content,
and diversified,
They can represent a real SEO lever , especially for sites that do not naturally receive links.
4. Alternative: Get natural links
This takes more time, but allows:
to secure your SEO in the long term,
to be legitimate with Google,
to improve your brand image.
How ?
Guest articles,
Cross-partnerships,
Testimonials published on other sites,
Presence in professional or local directories,
High value-added blog content (guides, studies, lists, etc.).
5. Customer cases: measurable impact
Some of my clients, like bonbain.ca or bridge-editions.com , have seen their positioning improve after a targeted netlinking strategy.
Others, like annesophiedolhem.fr , have benefited from a mixed approach: discreet netlinking + internal semantic enrichment.
Good netlinking works when it is personalized, progressive and integrated into an overall SEO strategy.
6. Custom Backlinks: What I Offer
On annickdv.fr , I offer a clear and ethical offer:
Backlinks on real and contextual sites,
No automated platform,
Monthly report with link URLs,
Integration into a complete strategy (with SEO audit if necessary).
Conclusion
Buying backlinks isn't a miracle solution. But when used with well-structured SEO support, it's an effective way to strengthen your authority and gain a higher ranking. Don't remain invisible: lay the right foundations and activate the right channels.
Annick Vivicorsi
