Should you redo your website to improve its SEO?
- Annick Vivicorsi
- Jun 8
- 2 min read
When visibility on Google stalls, many professionals wonder if they should start from scratch. But is a website redesign really necessary to improve its SEO? Here's some objective insight to help you make the right decisions.
1. When a redesign can be useful (or essential)
Redesigning a website can improve SEO if the old one has structural issues. Here are the most common cases:
Non-responsive site (not mobile friendly)
Very slow loading speed
Multiple technical errors (broken links, missing tags, etc.)
Unclear tree structure , too many unnecessary or poorly organized pages
Lack of keyword strategy , or pages without relevant content
Site too old , impossible to develop without technical skills
In these cases, a partial or complete redesign can unlock the SEO potential of the site.
2. Redesign does not mean starting from scratch
A well-thought-out redesign does not destroy the work already done. On the contrary:
We keep the pages that work
We are redefining the structure to better respond to research
We optimize existing content
We set up 301 redirects to avoid losing any positioning.
We add the missing elements: SEO tags, blog, local pages, etc.
On Wix, this redesign can be done smoothly, without interrupting your business. See my Wix plans
3. Why rebuilding a site without an SEO strategy is useless
Many professionals invest in a graphic redesign without thinking about SEO. The result: a prettier website... but one that's still just as invisible.
A good website is a beautiful, functional and visible website.
This is why I offer SEO-optimized redesigns , integrating from the start:
A keyword search
A logical and hierarchical tree structure
Content optimized page by page
A structured blog
Post-launch follow-up
See SEO offers to support an effective redesign.
4. Customer case: Bridge-Editions.com
Before: an aging site, difficult to administer, with few referenced pages. After the redesign:
New clear structure (home, authors, collections, blog, shop)
Integration of keywords like “bridge books”, “how to play bridge”
Enriched product pages, active blog, structured internal links
Result: improved ranking on more than 20 keywords in less than 3 months.
5. How do you know if your site needs a redesign?
Here are some signs:
You don't appear in Google, even when typing the name of your business
Your site takes more than 3 seconds to load
It is difficult to consult on a smartphone
You receive almost no contact through the site
You have never done structured SEO work
If you are unsure, I offer a complete SEO audit to guide you: discover the offers
Conclusion
No, redesigning a site is not always necessary. But when it is justified and driven by a clear SEO strategy , a redesign can revive your visibility, your image... and your business.
You can book an appointment , contact me , or visit my Wix Partner Legend profile to see my work.
Annick Vivicorsi
