Tracking your positions on Google: why it’s essential for SEO
- Annick Vivicorsi
- Jun 8
- 3 min read
Optimizing a site for SEO is one thing. Measuring the results is another. Yet, it's this regular monitoring that allows you to improve a site's visibility, identify what's working... and invest your time where it's worth it.
For freelancers, artisans, therapists, and small businesses, tracking the performance of your keywords on Google is a key step . Too often overlooked, it's crucial to the success of an SEO strategy.
1. Why track your positions on Google?
SEO isn't a magic wand. It's a gradual process that can be assessed over time. Here's what position tracking actually does:
Measure the impact of your SEO actions : page redesign, adding an article, backlinks, etc.
Identify keywords that are growing and those that are falling
Detect the effects of a bug, a Google update or an aggressive competitor
Decide your editorial priorities based on what's already working
SEO is an optimization tool. Without tracking, we're operating blindly.
2. What keywords should you track?
It's not about tracking 500 phrases. It's better to have a small, strategic, and representative selection. Here are the types of keywords to monitor as a priority:
Your main keywords for profession + city : “dietician Toulouse”, “photographer Choisy-le-Roi”
The key services of your business: “reflexology consultation”, “professional portrait shooting”
High-stakes pages : contact, offer, reservation
SEO blog posts published to capture long tail traffic
As part of my services, I help identify these expressions, in line with your objectives. See SEO offers
3. What tools should you use to track your positions?
Here are the most useful tools, depending on your budget and level:
Google Search Console : Free, reliable, but complex to interpret alone
Ubersuggest : Ideal for simple regular follow-ups
SE Ranking , SERPROBOT , Myposeo : paid, more advanced solutions
Personalized reports : I provide a clear table each month with:
current position
evolutionary history
search volume
intention behind the keyword
My clients receive a monthly follow-up report with concrete recommendations. This is included in all monthly SEO packages .
4. Client case: Ligugé Abbey
When I started working on abbaye-liguge.fr , several strategic pages were not appearing in any Google ranking.
We have defined a list of keywords to follow: “psalter”, “abbey spiritual retreat”, “Gregorian chants”, “scofa ligugé”…Thanks to the monitoring, we have observed regular progressions :
“abbey retreat” moved from 17th to 4th position
“psalter” from the 7th to the 2nd
“Abbaye Ligugé” has permanently established itself in 1st position
This data made it possible to adjust the editorial strategy in real time and justify each action.
5. Track your positions: a piloting reflex, not reporting
This tracking should not be a simple Excel spreadsheet that you consult once a year. It is used to:
Correct a content strategy if results stagnate
Invest more in pages that generate traffic
Make informed decisions about creating new pages
Prioritize actions with high return on investment
It is a management tool, which transforms your SEO into a concrete performance lever .
6. In practice: how to integrate this monitoring into your routine?
Here are 3 options:
Do it yourself with Ubersuggest or Search Console : if you have the time and skills
Automatic tracking with a third-party tool : simple, but worth analyzing yourself
Delegate to a professional : you receive useful data, already interpreted
I offer support including:
A monthly SEO dashboard
Personalized recommendations
Direct access to my tracking interface
Conclusion
Position tracking isn't a luxury reserved for large companies. It's an accessible tool that transforms your site into a real growth tool.
Whether you use Wix or another CMS, visibility on Google is based on two pillars: action and measurement .
Check out my Wix Partner Legend profile or my SEO offers to set up real management of your SEO.
