Why is SEO crucial for sites created with Wix?

Creating a website with Wix means choosing simplicity, autonomy, and a beautiful aesthetic. But once your site is published, one reality quickly becomes clear: no one can find it . No matter how carefully you've built it, it remains invisible on Google.

This invisibility isn't inevitable, but rather the result of a lack of SEO optimization . What Wix can't do alone is define your visibility strategy, understand your market, structure your pages, write your texts with relevant keywords, and build your online authority.

This article shows you why SEO is essential for any Wix site… and how I can help you transform your site into a real acquisition tool.

Améliorez la croissance de votre site Internet et de votre entreprise grâce au référencement naturel

Wix and SEO: Demystifying the Promises

Wix is now a powerful platform, thanks in part to its recent SEO improvements (tag editing, sitemap, fast indexing, etc.). But despite these improvements, too many users believe that creating a website is enough to be found on Google.

The reality is quite different. A Wix site without an SEO strategy is often:

• poorly structured in the eyes of search engines,

• too light in semantic content,

• not connected to Google tools,

• absent from results on strategic keywords.

Creating a website doesn't guarantee visibility. And a beautiful showcase, if it remains empty of visitors, serves neither your goals nor your business.

Common Limits on Wix (and How I Fix Them)

Here are the problems I consistently encounter during my SEO audits for Wix sites:

• Automated SEO tags : Title and Meta Description tags are often generated by default, with no real relevance to ranking.

• Poor heading hierarchy : multiple H1s on the same page, lack of H2/H3 structure.

• Lack of keyword strategy : Content is written “on a whim,” without any research into the terms your customers are searching for.

• Poorly constructed URLs : too long, technical, or without keywords.

• Unoptimized images : excessive weight, unusable file names, lack of alt attribute.

• Lack of internal linking : each page is isolated, without links to other content on the site.

These errors penalize your positioning, sometimes seriously. As a Wix SEO consultant, my role is to correct these blockages , optimize what can be optimized, and lay a solid foundation for organic growth.

Tailor-made SEO support for Wix sites

One of Wix's strengths is also its weakness: its ease of use. Many people think that installing an SEO pack or enabling a few options is enough. This isn't the case. SEO requires a strategy, a methodology, and monitoring .

In my SEO offers , I offer you complete support:

• Technical and semantic audit of your current site,

• Definition of visibility objectives and target keywords,

• Optimization of existing pages (texts, titles, links, tags, etc.),

• Creation of new pages or articles to strengthen your presence on strategic requests,

• Implementation of monthly monitoring with precise reporting and recommendations.

Each action is tailored to your site, your business, and your budget . There's no magic formula, just a personalized strategy.

Just getting started? Build an optimized Wix site from the ground up

If your site isn't live yet, now's the perfect time to integrate SEO into its construction. In my Wix offerings , I design your site with a dual focus: aesthetics and SEO performance .

This includes:

• An architecture designed for SEO,

• A professional design adapted to your image,

• Integrating the right keywords from the first lines,

• An impeccable technical configuration (sitemap, tags, redirects, etc.),

• Activation of Google tools (Search Console, Analytics),

• Pages ready to be referenced, without unnecessary technical overload.

Creating a well-optimized Wix site saves time, money, and delivers lasting results .

What's next after optimization? Building your authority with backlinks

Content alone isn't enough. To rank higher on Google, your site must be recommended by other sites . These are the famous backlinks : a central criterion in Google's algorithm.

In my all CMS backlink offers , I implement a link acquisition strategy:

• from thematic sites, blogs, partners or media,

• in compliance with Google rules (no toxic links),

• depending on your field of activity, your target audience and your priority pages.

No matter your CMS: Wix, WordPress, Shopify or other, I build personalized, progressive and sustainable link campaigns.

Recognized expertise on the Wix marketplace

I am a Wix Legend Partner , selected for my expertise in SEO, design and strategic support. You can view my reviews and services directly on my official profile: 👉 View my partner profile on the Wix marketplace

Annick Vivicorsi