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Write for Google or for your readers: do you really have to choose?

When writing content for a website, a question often arises: should you write to please Google or to interest your readers? This is a false opposition. In reality, the two objectives must coexist , and it is their balance that makes good SEO-optimized text strong.


Here's how to reconcile editorial requirements and SEO performance.



Reconcile the useful and the pleasant in SEO
Conciliez l'utile et l'agréable en SEO


1. What Google wants is what users are searching for.


Contrary to popular belief, Google does not favor texts overloaded with keywords . The algorithm seeks to identify content:

  • useful,

  • structured,

  • clear,

  • responding to a specific intention.


A good SEO article isn't about repeating a phrase 15 times. It's about thoroughly answering a real search .


2. Identify the intent behind each keyword


Before writing, you need to understand why a person is typing this query. For example:

  • “Wix website price” → commercial intent

  • “how to write a meta description” → informative intent

  • “best naturopath Lyon” → intention to compare or make an appointment


Good SEO content starts with an analysis of intent. This is what I systematically do as part of my services: see SEO offers


3. Structure content for Google AND for humans


Good SEO text follows a clear logic that's easy to read on screen. Here are the fundamental elements:

  • A single, consistent H1 tag

  • H2 headings for every big idea

  • Short paragraphs (4 lines max)

  • Bulleted lists for key points

  • Naturally placed secondary keywords


These good practices facilitate both:

  • indexing by Google,

  • speed reading by the Internet user,

  • SEO on long expressions.


4. The importance of the semantic field


Google doesn't just look for keywords. It looks for well-covered topics .


Example: An article on sophrology may include terms like “stress,” “breathing,” “muscle relaxation,” “sleep,” etc.


It is by developing a coherent lexical field that we prove to Google that we are relevant.


5. Create useful content, not just optimized


The articles that perform well are those that:

  • provide concrete answers,

  • contain examples or customer cases,

  • encourage action,

  • stay up to date.


Well-written content for SEO must be useful first and foremost , otherwise the user leaves the page… and Google notices.


I offer comprehensive editorial support: Discover SEO and blog offers



Conclusion


Writing for Google or for your readers isn't a choice. It's a requirement for double clarity:


  • clarity for search engines (structure, keywords, consistency),

  • clarity for humans (usefulness, readability, right tone).


Good SEO content is content that informs, guides, reassures... and converts. This is what I offer in each of the projects I support.



Annick Vivicorsi

 
 
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