Case Study: How I Optimized the SEO of a Naturopath Website in a Highly Targeted Local Market

Optimizing the visibility of a natural health practitioner's website requires a technical, human, and sensitive approach. In 2025, I supported Anne-Sophie Dolhem , a naturopath and reflexologist based in Buis-les-Baronnies (Drôme), in improving the SEO performance of her website annesophiedolhem.fr .

This project is a good example of what well-thought-out natural referencing can bring to a liberal activity, anchored locally but open to fundamental themes (menopause, stress, thyroid, etc.).

Améliorez le SEO de votre marché de niche

Objectives: to better appear locally and broaden the reach of health content

The initial request was twofold:

• Improve local SEO on geolocated queries such as naturopath Buis-les-Baronnies , reflexologist Vaison-la-Romaine , etc.

• Optimize health content to capture national traffic on topics such as stress, hypertension, menopause, or PMS.

It was therefore necessary to work on two levels: local and thematic , with strong editorial constraints (rigor, clarity, sobriety).

Results obtained after optimization

• 43 keywords on the rise in May 2025

• Local queries in position 1 : naturopath buis-les-baronnies , reflexologist buis , reflexology buis-les-baronnies .

• Thematic keywords are on the rise, such as:

  • stress and weight gain solutions (+89 places),

  • ashwagandha menopause (+12 places),

  • anti-cortisol food (+70 places).

• An on-page SEO score of 96/100 , proof of a healthy structure that complies with standards

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Steps of optimization

1. Audit and prioritization of content

I first carried out a complete audit : tags, structure, internal meshing, readability of texts, semantic density.

The result: a clear site, but with insufficiently exploited content, overly generic tags, and little-developed local visibility.

2. Local Page Optimization

I worked on the home and presentation pages with a dual objective:

• integrate specific local expressions into tags and paragraphs,

• structure each page around a single, clear axis : naturopathy, reflexology, sophrology.

3. Creation and rewriting of high-potential content

Several articles have been optimized or written to target queries such as:

• thyroid and menopause ,

• stress and hypertension ,

• anti-stress diet ,

• premenstrual syndrome (PMS) .

These pages respond to frequent searches, while respecting a professional editorial line , without over-promises or vague formulations.

4. Technical structuring and networking

Each page has been reviewed to:

• integrate coherent H1/H2 titles,

• improve internal meshing (links between health pages),

• enrich images with descriptive ALT tags,

• strengthen mobile readability.

A more visible and better positioned site

Thanks to this work:

• The site is at the top of the results in its target locations .

• He is making steady progress on complex but high-volume health topics.

• It is better understood by Google , with a clear architecture and enriched content.

• It is also more useful for patients , with educational, concrete articles, without jargon.

In conclusion

The annesophiedolhem.fr project demonstrates that SEO is a key to empowerment for wellness practitioners . It allows them to gain visibility, showcase their expertise, and reach people who are genuinely seeking natural support.

Are you a naturopath, therapist or support worker?

I support you at your own pace, with a clear, human and rigorous methodology:

• SEO offers to strengthen your existing visibility,

• Wix offers if you are starting from scratch or want to redesign your site,

• All CMS backlink offers to improve your online authority.

And to discover my references: Consult my Wix Legend Partner profile

Annick Vivicorsi