Why get support from a freelance SEO rather than an agency?

When it comes to improving your website's visibility, you have two main options: hiring an agency or a freelance SEO. For many freelancers, small businesses, or project leaders, this decision can have a major impact on return on investment, the quality of monitoring, and understanding their real-world challenges.

In this article, I offer an honest comparison between the two approaches, and explain why choosing a freelance SEO can be more relevant, more flexible, and often more effective.

Choisissez la souplesse pour choisir votre partenaire SEO

A tailor-made and involved approach

One of the main advantages of working with a freelancer is the personalized support they provide . Unlike an agency, where projects are often handled in a production line, a freelancer is directly involved in each project. They take the time to understand your business, your positioning, your market, and your budgetary constraints.

As an independent SEO consultant , I offer you:

• a tailor-made strategy, adapted to your site (Wix or other),

• a single contact who controls each stage of the project,

• great responsiveness in exchanges and implementation.

More clarity, less jargon

SEO is a complex field, where agencies sometimes tend to overwhelm their clients with incomprehensible data tables and audits. My approach is different: I'm committed to explaining each step in a simple, clear, and informative manner.

You know exactly:

• why such optimization is carried out,

• what it will bring to your site,

• what are the expected results.

This concern for transparency is an integral part of my SEO offers and my commitment to my clients.

Better cost control

Agencies often have high overhead costs, which are reflected in their rates. Freelancers, who are more flexible, can offer more affordable pricing while maintaining a high standard.

My packages are designed for freelancers, artisans, liberal professions, small businesses, and web entrepreneurs who want results without committing to heavy and rigid budgets.

Discover my SEO offers, Wix offers, and backlink offers for all CMSs, available with no annual commitment.

Targeted expertise on your CMS: Wix and many others

Not all agencies have in-depth knowledge of the specifics of each creation tool. However, SEO on Wix , for example, requires a specific approach . I work on this platform daily, as a certified Wix partner , which allows me to:

• take advantage of Wix's latest SEO features,

• bypass its technical limitations with concrete solutions,

• anticipate Google's needs for this type of site.

I also offer solutions adapted to other CMS: WordPress, Shopify, Webflow, etc.

Continuity in monitoring

In an agency, your file can change hands depending on the projects or available resources. As a freelancer, I personally support you throughout the assignment. This guarantees:

• a perfect knowledge of your site,

• consistency in strategy,

• real proximity in monitoring performance.

I remain available after the mission to answer your questions, adjust actions, and provide training if necessary. This trusted follow-up is one of the reasons why my clients continue to work with me month after month.

The real impact of individual SEO support

Here are some concrete examples from recent missions:

• Complete redesign of a Wix site with growth from 5 to 800 monthly visitors in 6 months,

• Creation of SEO pages that allowed an entrepreneur to overtake her local competitors in less than 3 months,

• Implemented a custom backlink strategy that gained 20 positions on a competitive keyword.

These results are obtained because each action is designed for the precise context of the client , and not generated on a production line as is often the case in an agency logic.

Conclusion

Choosing between an agency and a freelancer depends on your goals, your budget, and your need for support. But if you're looking for:

• a single point of contact,

• a personalized approach,

• specific expertise on Wix or other CMS,

• a controlled investment,

then support with a freelance SEO is probably the best option.

I invite you to consult my:

• Wix offers for optimized creation or redesign,

• SEO offers to strengthen your existing visibility,

• Offers backlinks to all CMS to gain authority.

And discover my official profile on the Wix marketplace .

Annick Vivicorsi