Case study: How I optimized the SEO of the abbaye-liguge.fr website
- Annick Vivicorsi
- Jun 8
- 3 min read
Improving the visibility of a showcase site with a strong cultural and spiritual identity is an exciting challenge. In 2025, I was asked to optimize the abbaye-liguge.fr website, which belongs to the Saint-Martin de Ligugé Abbey, the oldest abbey in the West still in operation.
In this article, I present the results obtained, the method implemented and the key points which allowed this site to significantly gain in natural visibility and to double its online turnover .
Project objective: to develop natural traffic and sales of the store
When I started working on this site, the priorities were clear:
Attract more visitors via Google , particularly for queries related to spiritual retreats, monastic life, liturgical music and store products.
Highlight the richness of existing content (psalters, Gregorian chants, religious objects) through better SEO structuring.
Position the site on key queries , such as Ligugé abbey , Ligugé scofa , abbey spiritual retreat , or even rock crystal jewelry .
Results obtained in 4 months
Thanks to SEO optimization, the site's performance has improved significantly:
+46 keywords increased in Google results between May 2024 and May 2025
Several strategic keywords in position 1 , including Ligugé abbey , Ligugé scofa , Saint-Martin de Ligugé abbey , Ligugé abbey and psalter .
Organic traffic valued at $707/month , according to Ubersuggest estimates
More than 4,600 active backlinks , including from cultural, religious and musical sites.
+200% turnover generated by the online store , in one year.
Key steps in optimization
1. Complete site audit
I started by analyzing:
the technical structure (tags, loading time, responsive),
the non-existent internal mesh,
pages with incorrect titles or empty tags,
the semantic richness of the pages and the consistency of the URLs,
performance on Google via Ubersuggest and Google Search Console.
2. Strategic rewriting of thematic pages
I have optimized or written numerous pages and product sheets, ensuring:
insert relevant keywords into titles, tags, and paragraphs,
create unique, informative, and well-structured texts,
improve Google's and users' understanding of the site.
Examples of optimized pages:
3. Structuring articles and media optimization
Each page has been:
structured with relevant H1, H2, H3 titles,
enriched with alternative texts for images,
connected by internal links to guide the reader and improve indexing.
4. Building authority with backlinks
Finally, I recommended a thematic backlink strategy:
directories specializing in monastic life,
guest articles on Christian or cultural blogs,
ethical and progressive netlinking, in accordance with Google guidelines.
This service is included in my all CMS backlink offers.
Why this project is representative of my approach
The optimization of the abbaye-liguge.fr website is a good illustration of what I offer in my SEO services:
a manual, human, tailor-made approach ,
an ability to intervene on atypical sites with a strong identity,
complete mastery of strategy: technical, editorial, structural and off-site.
Whether your site is on Wix, WordPress or any other CMS, I support you with the same high standards and rigor.
In conclusion
SEO is a powerful lever for making a site shine, even in a world as unique as that of an abbey. Thanks to a well-constructed SEO strategy, the Ligugé site has become a visible reference , attracting worshippers, retreatants, and sacred music lovers, all at the same time, and increasing sales of the online store by 200% in one year.
To go further
Do you want to optimize a website with a strong identity? Do you need tailored technical and editorial support?
Discover my SEO offers ,
Check out my Wix offers for your creation or redesign projects,
Or explore my all-CMS backlink offerings to gain authority.
And to learn more about my experience: Check out my Wix Legend Partner profile
Annick Vivicorsi
