Wix SEO in 2025: The 10 Most Common Mistakes
- Annick Vivicorsi
- Jun 8
- 2 min read
Wix is now a powerful platform for creating professional websites, including those optimized for natural SEO. But be careful: having a Wix site doesn't automatically guarantee a good ranking on Google. Certain common mistakes seriously harm online visibility, particularly among freelancers, small businesses, or local businesses that lack the right SEO reflexes.
Here are the 10 pitfalls I encounter most often in Wix site audits.
1. Not customizing title and meta-description tags
Wix offers generic titles like "Home | My Site." Good SEO requires unique, clear tags that contain your primary keywords.
2. Publishing a site without including strategic keywords
A website must be designed with your target audience in mind, but also with Google in mind. A lack of keywords in titles, paragraphs, and URLs prevents your site from being properly indexed.
3. Leaving important pages unindexable
By default, some Wix pages may have the "Block search engines from indexing this page" box checked. You should check each page.
4. Forgetting H1, H2, H3 tags
A single H1 tag per page is essential for structuring your content. H1 tags guide crawlers and make it easier to read.
5. Not setting clear goals per page
Each page should target a specific intent: a keyword, a service, a location. Too many mixed pages scatter SEO efforts.
6. Not filling in image ALT tags
ALT tags help search engines understand visual content. They're also an important lever for SEO on Google Images.
7. Not optimizing the mobile version
Wix allows for mobile-friendly display, but you have to check that texts aren't cut off, that buttons are readable, etc. Google places a lot of weight on the mobile experience.
8. Leave automatic URLs
URLs like "/page-1" or "/my-services-1" are detrimental to SEO. They should be customized with clear keywords and no accents.
9. Don't create internal links
Links between pages on your site make navigation easier for the user and crawling easier for Google. A site without internal links loses its effectiveness.
10. Not analyzing SEO performance regularly
Without tracking, you can't know what's working. Ubersuggest, Google Search Console, or monthly reports can help you fine-tune your efforts.
Conclusion
A Wix site can be perfectly SEO-friendly, as long as you avoid these mistakes. As a Wix Legend Partner, I help freelancers and small businesses transform their sites into a real visibility tool.
Check out my profile to learn more:https://manage.wix.com/marketplace/wix-partner/annick-dv
Annick Vivicorsi
